Foundations of the success of e-commerce sites 2024

The success of e-commerce is one of the most important things that occupies the minds of all people in the field of commerce around the clock. E-commerce has now become one of the strongest outlets for display, and in many industries it has surpassed the power of direct or traditional purchasing. Many sellers prefer electronic presence, and buyers have come to prefer buying online, and for this reason the competition has become very dangerous.

Many e-store owners wonder why they face problems with sales and the lack of satisfactory orders despite the presence of good marketing. There are many common reasons among different industries.

The most important of these reasons are:

1. Inability to use the site
2. Product specifications are not clear.
3. Distrust of the seller

We are here now to provide solutions to these problems and explain the most important foundations that must be available in your online store.

1. Create a distinctive brand success of e-commerce

Your online store must have a distinctive appearance that reflects it and makes the customer trust you. You cannot do this step quickly, but you must do it gradually by:

• Identify the problem your customer is facing and offer them a solution.
• What colors do you use in your website design to influence your customer’s mind?
• Identify the words you will always use when speaking to customers.
• Always be there for your customers on the occasions they care about.

There are many ways to create a strong brand that is engraved in the minds of customers, so always innovate and make your customer the compass you move towards.

2. Search engine optimization

Search engines set principles and indicators that you must follow to reach more visitors through SEO or search engine optimizations.

SEO strategy is a very important process, yes you can ignore it but in this case you will stop your presence on search engines completely.

So how will a customer find you?

How do you outperform your competitors on search engines?

These are some points that will help you in adjusting the SEO

• Do seo analysis
• Use the mobile friendly feature
• Make sure your site loads fast
• Using the right keywords
• Use good, engaging content for your website.
• Use SEO friendly URL
• Request a call to action from visitors.

3. Visitors prefer to have a complete great experience!!!

If you want to get your customer to the sales stage, you have to make him feel comfortable dealing with your website and feel that it is easy to deal with the site.

Here are some tips to follow for the best experience on e-commerce sites.

• Let the visitor know from the first moment he visits your site who you are and what you offer.
• Add a clear search button within your site.
• Make the products displayed available to him without any complications.
• Provide answers to all the questions that may come to the visitor’s mind.
• Highlight the offers you are offering during this period.

Dear, you have to make him feel comfortable inside the site and easy to deal with. You have to know that there are many customers who leave the site in the first 30 seconds because of the lack of a comfortable visual experience for him.

4. Be clear with your client.

If you want to succeed in the world of e-commerce, you have to be clear with your customers.

Let him know how to reach you (phone number, email , WhatsApp, etc.)

Do not surprise him with expenses that you did not inform him of before delivery. In this case, the customer has three choices.

1. To take the product and deal with you again but without trust
2. The customer may not accept the product.
3. The customer receives your product but will not deal with you again.

In all these cases, the trader who is not clear with his client is the only loser, but remember, you do not have to reach this state with the client at all.

5. Segment the store properly

You have to start dividing your online store in a way that is attractive to the customer and make what the customer cares about the first place by clarifying

• best seller
• The newest in your store
• Sort by price
• Classification by species

6. Describe your products.

Many people put a description of the products but sometimes the customer cannot access the things he wants to know about the product.

Use clear words that describe your product well and clarify what features it has and what its specifications are.

Help your customer before trying to sell them the product, try to get to what they want to know about the product and simplify the information for them.

7. Photograph your products properly.

The natural image of your product makes the customer trust you well and get to know all the actual aspects of the product, which motivates him to make a purchase.

Here are some tips to follow when shooting:

• Make sure all images are the same size.
• Take photos from different angles.
• Use an eye-catching background.
• Highlight your product
• Explain the data of each product next to it.
• If the product you are promoting is difficult to use, you can make a video explaining how to use it.

8. Payment Methods

Many traders in this industry have one or more methods that are suitable for them, but often they are not suitable for customers.

Try to accept as many payment methods as possible to make the purchasing process easier for your customer.

Many customers do not have Visa or MasterCard but know and use other payment methods.

Try to help your customer as much as possible, he is your partner in success.

Managing an E-commerce website is not an easy thing, but there are many things you can do to develop your brand and increase your sales.

We tried to help you develop your online store, but these steps will take time to implement, but implement them and wait for more customers and visitors.

If you have other methods and tools that you used and helped you succeed, share them with us.