Improve on-page SEO is one of the most important SEO factors ever, On-page SEO or internal SEO is improving the site pages and preparing them for search engines. In short, this is the task of the site’s internal SEO. Improving individual pages that are rich in useful content for the visitor helps the site achieve a better ranking for search results and accordingly increases the number of visits that are interested in your site’s content.
These are simple and easy steps that, if you follow them and implement them well on all pages of your website, will help the articles on your website rank in search engines for the keywords that you have targeted in the articles and topics of your website. Because On Page SEO is very important for your website, we will talk about it in detail in this article.
The importance of Improve on-page SEO
This type of SEO helps improve the content of the internal page for each topic of your site in terms of the types of titles, the writing method, the method of writing titles in an attractive way, as well as the method of choosing images and the appropriate number of words for each topic of your site and some other information.
On-page SEO is simply a term for improving the content of a web page for search engines and users or visitors as well. Common on-page SEO practices include optimizing the title, content, internal links, URLs, and many other things and steps that we will mention in this important topic.
On Page SEO Optimization List
Use this SEO checklist before publishing any new posts or pages on your site. You can also use our on-page SEO checklist to go back and check your work on any previously published content that we’ll mention below:
1- Put the target word in the title of the article and its synonyms if possible.
Place the main keyword of the article at the beginning of the article title whenever possible, because the presence of the semantic word at the beginning of the title greatly helps in improving search results for this word, because the topic title is considered the most important pillar of the progress that you can achieve in your site’s articles, and it is important that it conforms to the specifications of On Page SEO for the year 2024.
2- Put the target word in the article link URL
- Put the target word in the link of the written article, as the URL of the article, if it contains the keyword and its synonym, helps improve the appearance of the article in search engines.
- It is important to use appropriate URLs, neither too long nor too short. According to Google, short URLs are much better.
- It is also important that the link to the article is easy and simple and not complicated so that this helps you get a good ranking. This is because the ease and shortness of the topic link, appropriate and understandable, are among the most important points that you must follow in On Page SEO.
3- Check and fix the problem of missing or duplicate content.
- The problem of duplicate content on your site is one of the things that if you do not pay attention to it, it may greatly harm your site’s On Page SEO and make visitors leave the site quickly, which increases the bounce rate.
- The problem of missing content is very harmful to the site and you can avoid it by making a 301 redirect or making a redirect to the home page. This is a solution that makes you avoid the problem of having a 404 error page on the site. Here lies the necessity of learning the different types of SEO and On Page SEO in particular.
4- Include different types of media elements in your site topics.
- Do you want to keep your website visitors coming back? Using images, infographics, charts, graphs and videos.
- These things lead to a lower bounce rate, increased engagement in site topics by visitors, and create trust between your site information and the visitor.
- Writing things the old-fashioned way and sticking to some basics is fine, but multimedia is a must to create engaging content for your visitors.
- As evidence of the previous idea, video streaming has been one of the most important marketing trends over the past two years. Streaming a video or placing a video in articles greatly reduces the bounce rate and helps in understanding the content of the topic and conveying the information well to the visitor. Moreover, it motivates visitors to like, share or comment on your content.
5- Use synonyms for the keyword in the title.
- For example, if we consider that the semantic word for a title is (apple juice), then using synonymous words such as (best way to make apple juice) (apple juice 2024) (apple juice with mint) all of these words are considered synonyms for the main word, and thus your use of synonyms will make you advance in search engines and lead them on many words and not just on the semantic word.
6- The importance of using the keyword in the article
- Use your keyword once in the first 150 words because Google search engines give importance to the introduction of the article and focus heavily, specifically on the first 100-150 words in your articles, so make sure to use your keyword once at the beginning of the article.
- Keyword frequency is exactly what it sounds like: it’s the number of times your keyword appears in your content.
- Google may deny that using the same keyword multiple times helps your article rank better in search engines. But SEO professionals say that this is very beneficial for advancing articles in search engines.
And simply put, it goes like this:
Imagine you have a page indexed by Google around a specific keyword. But that keyword only appears once on the page and won’t matter compared to another page that uses the same keyword regularly throughout the article.
7- Check and fix the problem of duplicate or missing descriptions of articles on your site (meta descriptions).
- One of the most important things in internal SEO for articles is to put an appropriate description in the content description box so that this description appears to the visitor in the search engine. The description must be a simplified and summarized form of about 50 words that gives a general overview of the article written in an interesting way.
8- Use different font sizes in the article.
- You should use different font sizes such as h1, h2, h3, and other sizes so that your content is divided into main and subheadings properly. These classifications give a good impression to search engines about the extent of your content coordination and to visitors as well because they will browse the information in an organized manner.
9- Formatting images in the article
- One of the important elements in On Page SEO is images. When placing images, it is important to put a good description of the image and to write an appropriate title in the alt text box because based on the title written in that box, it will also appear in the image engine search results. Of course, the more exclusive the images of your articles are, the better.
10- Internal linking between different topics of the site
- To make your content of articles and images interconnected, you must create internal links between similar articles in the same section or link sections together so that your content is easy to index by search engines.
Top 3 Problems That May Hinder Your Progress With OnPage SEO
1- Your lack of interest and analysis of the major sites in your specialty and not changing your work plan and making it suitable for achieving progress and better results for the year 2024.
- It is good to keep track of the changes in search engine policies constantly and to develop a suitable plan for each time Google changes search engine policies to achieve advanced results in search pages. Therefore, a large part of your success in your own website lies in constantly changing your work environment. Methods that may have worked in the past may not be efficient today.
2- You believe that you have followed all the steps and methods followed in the famous sites and that you are not getting the results you expect.
- It is important that you change and prepare your site well because the process of improving search engines may seem like a difficult process, but all that matters is that either you prepare a good site for search engines or you will not find a place for you in Google search pages or any good results in your work, so you must be patient and continue working in the right way.
3- There is no fixed list of tasks to improve your website’s internal SEO.
- This is considered the most important and difficult problem that website owners may face. Even if you are a professional in digital marketing, you may not have sufficient experience in some other matters. Therefore, seeking the help of some people who specialize in each part of managing your website will overcome the problem of the burden of management and work falling on you at the same time. This contributes greatly and distinctively to the success of your website and making On Page SEO for your website excellent.
On Page SEO Tools
Navigating through your on-page SEO checklist is much easier when you have the following SEO tools on your site to help with research, writing, and optimization. Here are some of the most important tools and sites:
Yoast SEO WordPress Plugin
- This plugin is used to add meta titles and meta descriptions, measure content readability, and duplicate primary keyword usage, all from your WordPress dashboard. You can browse this excellent tool here ( Yoast SEO WordPress Plugin ).
Google Structured Data Markup Helper
- This tool is easily used to check websites and clarify whether there are any errors or things that need improvement or not. You can browse this tool from here ( Google Structured Data Markup Helper ).
There are many websites, add-ons and programs that provide similar services to improve on-page SEO. You can search for them on the Internet.
