When you ask why is advanced SEO important?
I will ask you one question, are you adhering to SEO standards and you do not find any benefit in achieving the top spot in the SERP?
To achieve this ranking, you need to use advanced search engine optimization techniques, not just rely on the traditional constants known in the world of optimization.
In this article: We offer you the opportunity to learn about the latest search engine optimization methods, a set of tips and tools that will help you achieve your quest to reach the first page results.
Advanced SEO Techniques
Standing by as a spectator to Google’s algorithm updates will not allow you to rise to the top of the search results; on the contrary, your ranking may decline. So, here are some tips to help you improve your search engines and keep up with the methods of competing sites:
1) You have to understand your audience.
You cannot sell men’s shoes in a children’s clothing store, and you cannot send a message or promote a product that does not interest your target audience at all. Therefore, you must understand your target audience well in order to understand their desires and interests. Here, a question may come to your mind: “How can you do that?”
Simply put, to understand your audience’s interests, you can use popular search schemas. For example, it may be helpful to use Google Analytics to access the most popular content among your audience.
2) Create a vision using competitors’ strategies.
Borrowing ideas and methods from competitors can sometimes help you enrich your SEO strategy. All you have to do is select your most prominent competitors, get inspired by them, and choose from the keywords they use. Using keyword research tools can help you with this, such as Ahrefs, Uber Suggest, SEMrush, and other paid and free tools.
But beware of imitating and copying your competitors’ methods without developing your own independent plan, so that you can achieve the best results and not limit your business to the middle ground.
3) Update the site content to comply with search engine standards.
Is content still king? Of course, Bill Gates was right when he said this, but whether you think he is right or not, let us add a new and different value to your content and SEO process, which is to keep updating your old content, because this will bring you several benefits, most notably:
- Facilitate the crawling step on the search engine, and access it faster.
- Maintaining his ranking if he is at the top of the advanced results.
- Increase the rankings of your old content.
Our usual question is: How can we do that? How can you upgrade your website content? The answer is that you can do it simply by following these steps:
- Update content to keep up with current developments and events.
- Update it using Google Search Console analytics.
You may also be interested in: 12 secrets to writing an SEO-friendly article to rank high in search engines .
4) Use internal linking
This step may seem a bit obvious to you, but unfortunately most people use the internal linking strategy incorrectly, so we would like to point out that placing random links will not benefit your site’s ranking at all, but on the contrary; it may cause confusion for crawlers and thus your site to decline.
We advise you to use the internal linking strategy in a way that benefits you by using links to pages that have the highest visitor attraction rate. You can do this by using the site bulb tool to improve the internal links on your site.
Read also: How to disavow harmful backlinks in the most professional way .
5) Use FAQ Schema
For a deeper insight, you can place the FAQ schema on your website pages, which will definitely draw attention to your content and increase your click-through rate (CTR), which ultimately results in improved search engine results and a higher rate of your appearance in the results.
6) Working on fixing crawling issues.
Crawlers, most notably GSC, can help you fix crawling issues, most notably log files, which can provide several solutions, including:
- Identify your site’s crawl errors.
- Provide you with pages that crawlers rarely visit.
Google Search Console can also help you fix 404 page issues and direct them to new pages, but the question here is: When does Google GSC not index your site?!
Common reasons why a website is not indexed include:
- Your site may be so new that it is difficult for Google to crawl it.
- The site may be unavailable while Google is crawling it.
- Hacking or modifying the site in any way.
- Changes to the content of the site (content previously hosted).
- Change your website URL.
7) Stop using duplicate keywords ( Keyword Cannibalization)
During the search engine optimization process, some people resort to entering the competition arena with themselves, so they use the same keywords for more than one article or page in the hope of achieving the lead for either of them in the event that the other declines, but isn’t it easier to update and upgrade your old content to satisfy Google’s algorithms?
In short, let’s point out that no matter how many times you use the same keyword, it will only appear in Google results twice at most.
8) Improve Technical SEO
You can improve the technical side of your SEO by improving several aspects, as follows:
Improve page speed:
Put yourself in the shoes of your website visitor, can you stand on a website page of any content and wait for it to load for more than 3 seconds in vain? You are right, improving the loading speed of your website pages is a must during the SEO process, and to find out; you can use the PageSpeed Insights tool provided by Google for free.
Use URLs that express the content of the page:
Using a URL that reflects the content of the page has a more positive impact on the user experience than using a URL that is different from its content. For example: seo4all.com/How-to-write-an-article is better than seo4all.com/page2, and thus contributes to the search engine optimization process.
Fix broken links:
Fix broken links; they ruin the user experience, make your site more difficult to crawl, and cause you to drop in the rankings.
Optimize your site for mobile:
Most users now rely entirely on their mobile phones; they are easier to use, so make sure your site is suitable for working on it, by optimizing images to fit small screens, and reducing page load time.
Related: Top 10 Steps to Improve On Page SEO.
9) Pointing to multilingual pages
When you use more than one language in your website content or if you appeal to different cultures, you must indicate this in order to make it easier for Google to crawl and access your content in different languages. To achieve this, you must use the hreflang formula and place it in the link to the translated version, as a reference to the algorithms searching for translated text.
10) Update your Google My Business listing
According to Google statistics, the GMB tool can play an effective role in improving your ranking in search results, and this happens by following certain steps, for example: You certainly use the publishing feature on social media, so why not use it on GMB to bring in more visitors and improve your search engine visibility? You can do this simply by following the following tips:
- Use catchy phrases.
- Use visual content such as photos and videos.
- Make sure to complete your data registration in your listing categories on the platform.
- Make sure to update your information regularly.
11) Create Optimized Landing Pages
Landing pages, or as they are known as Landing Pages, are the pages that visitors go to to pass through your site. To improve them, you must know the user’s intention so that you can use keywords that match their interests, and ensure that they stay on your site for the longest possible period, thus contributing to improving search engines.
12) Improve voice search technology
With the advancement of artificial intelligence and the emergence of virtual assistants, such as Siri, Google Assistant , and many other tools, voice search has become no less important than traditional search, but it must be taken into account that it is a different mechanism and has a different approach. We offer you some tips to improve voice search:
- Use your customers’ search language (plain language).
- Use long-tail keywords.
- Use Schema Markup to help search engines understand your content.
13) Presence on Amazon
If you are an e-commerce website owner, being on Amazon can help you improve your search engine visibility, especially if you are a B2C service.
But first of all, you have to take into consideration the differences between Google search engine and Amazon search engine, which are:
- Google focuses on providing answers to searchers’ questions, while Amazon is an ideal haven for buying and selling goods.
- Google focuses on engagement behavior, while Amazon focuses on purchase behavior.
In conclusion, the process of search engine optimization is a dynamic process, and search engine algorithms are constantly changing. If you want to maintain your position at the top, you must keep up with these changes and not stand still. For more information about website optimization processes, you can always visit the SEO for All blog, or contact us directly , and we promise you an immediate response!
