Website design is the most powerful tool to communicate with you, and for companies it is the most important and powerful new branch of the company, but this time on the Internet.
Therefore, create a website for yourself on the Internet to share your activities and interests or to advertise your business and market your products.
One of the most important marketing channels that you should pay attention to, and you should set a budget allocated to develop and market this channel.
It is preferable and always recommended to allocate a work team to create and design the website or rely on a professional and experienced website design company in order to obtain an ideal website for your business.
There is no limit to what you can do with a strong online presence. There is nothing better than the Internet to instantly connect with your audience at a fraction of the cost of traditional advertising.
Therefore, business owners should design a strong website that ensures a good return on investment (ROI).
Why do I need web design?
Numerous entrepreneurs inquire, “I have a private venture and we sell nothing on the web. Do I want to plan a site?” The reaction is definitely for sure, you truly need to make a site for your business.
If you have a business, you must design websites to avoid losing business to competitors who have websites.
Covid 19 has completely changed the perspective of e-commerce after 2020, everything is searched through the internet (from a needle to a missile as they say).
If you don’t want to be left behind in the race of having an effective online presence, you should seriously consider creating a website for yourself and your business online.
Can I rely on social media instead of designing a website?
Here is the answer:
A Facebook page or any other social media channel is a major media channel that offers some advantages to your business, as it helps in building a large audience and also helps in conducting some research about the target market.
But do not rely on social media pages alone for the following reasons:
● You do not own the social page completely and absolutely.
Suppose your Facebook page or any social media page for your business, was closed for any reason or Facebook or others changed their policies for companies which harmed your only presence on the Internet, and caused you to lose your customers whom you attracted to you over a long time.
● Facebook has limits to SEO.
Most people turn to search engines like Google when looking for a local job.
Website design allows you to position yourself higher in search engine results pages where people looking for products you sell or services you offer can find you.
You can also compete with big websites, and you can start a search engine optimization campaign for your website for local searches to attract audience in your area.
● Website design makes your business more credible.
Internet users trust businesses that have a website more than businesses that only have a social media page. Website design gives you more authority and trust on the Internet.
● Fleeting interest on Facebook
Users see a lot of ads and pages on Facebook, but their interest in them is fleeting and quick due to their large number and the intensity of their display to users.
When you create your own website for users to visit, the user’s entire browsing of the site revolves around your business.
So make sure your website is comprehensive and covers everything your audience needs in terms of education, entertainment, and more.
● You cannot customize any social media page as on the website.
You can create a website completely customized for your business, whatever this website is, a news website, a real estate website, a WordPress website.
A small introductory blog, a multi-page and multi-use website, a small store, a large store with various products and sections, a forum, or even a social and messaging site like Facebook.
You can do anything on your site, for example when you use some content management systems such as WordPress , which has many add-ons that enable you to do whatever you want on your site, whatever its type, and this is what you cannot do on Facebook pages and other social networking sites.
So instead of relying entirely on your Facebook page, your Facebook page and other social media pages should support your website and never replace it.
By now, you have learned the importance of website design for you or your online business; it enhances your credibility, improves your visibility, and increases your organic lead generation.
Benefits of creating a website
Whether you are an individual, a small business or a large one, website design offers you many advantages. Here are some of these advantages:
1. A website makes you look professional.
A Facebook page or any social media page is free, and anyone can create it in a few minutes, but customers do not know who created this page, where they are? And whether it is a fake page or was created for fraud or is it a serious page.
On the contrary, designing websites for your business is not free, and it indicates that you are serious about your business and more professional and credible.
2. An essential step in the customer journey
Through different channels, you can drive your audience and potential customers to your website.
Your website is like a physical store on the ground, people walk around it until they walk in to take a look at what it has to offer, so even on the off chance that they don’t buy something the first time they stroll in quite a while could purchase something on resulting visits.
In the same way, customers come through different channels such as social media posts, and if those posts are interesting they will visit your website to learn more about the business, and if there is no website at all they may not take the next logical step to purchase in the customer journey.
3. Website design increases your online visibility.
There are over four billion active mobile internet users worldwide, your business won’t be seen by these people if you don’t have your own website.
4. Website is essential for local business
Many small business owners miss out on a huge source of revenue when they see investing in a business website as unimportant. Some statistics show how important a website is for local businesses, such as:
- 97% of users search to find local businesses.
- 46% of Google searches have local intent.
- 70% of users visit a physical store because of what they found online.
- 28% of users buy something after a local online search.
So the website helps you to take advantage of these resources and make your business more profitable.
5. Create a website that is a social proof
Your website is the best place to showcase positive reviews and what your customers are saying about your business. The best way to build trust and social credibility in your site is to showcase your best testimonials and reviews on your website.
6. Website design gives lasting value that increases over time.
When you advertise your business on social media, your potential customers only see your ads as long as you pay to run them. If they don’t see them, you have to pay to run another ad campaign.
Quite the contrary, commercial website design gives you a return on investment over time.
Even if the returns are low in the first year, you have time to adjust to increase the returns.
7. Designing a website is easier and cheaper than you think.
Many small business owners think that creating a website is difficult and expensive. This is not true.
There has never been an easier and cheaper time to design high quality websites. With the team of engineers ” Mohamed Host ” designing a website is easy and inexpensive.
Get a fast, modern website to grow your business in hours.
8. Online selling
E-commerce sales are growing exponentially and are expected to reach over $6 trillion by 2025.
Of course, companies that do not have websites do not participate in these sales.
Even if your business is small, an effective online presence ensures that you attract new customers and helps you continue marketing and selling even if the physical store closes.
9. Complete control
Unlike social media platforms, website design is yours and you have absolute freedom to modify the design and content.
You can share whatever photos, videos, user reviews, and anything else you want.
Social media sites may be down for hours, on the contrary, in websites you have hosting with a 99.99% streaming rate. Your site is online, even when making major modifications to the site. There is Back Up, which is a storage and restoration of the entire site to ensure that the site is safe.
10. Website made easy to manage
With content management systems like WordPress, Joomla, and WooCommerce, managing and designing websites has become easier than ever, and you don’t need any technical skills to keep your website up to date.
11. You don’t need extensive customer service.
Your effective website will contain all the information your customers need such as: location, opening hours, prices, FAQs, technical matters.
So there is no need for customers to call about location, business hours and other simple matters.
You can install a chatbot on the site to answer common questions and inquiries, thus enabling site workers to follow up on other vital processes that increase productivity.
12. Your website helps you beat the competition.
If you organize your papers correctly and optimize your website effectively, you can beat out bigger competitors and get high-quality leads organically from search engines.
Ultimately, the decision to design a website for your business or not is yours to make. However, if your business goals include improving lead generation, increasing your online visibility, and social proof of the quality of your work, then creating a website is essential right now.
Conclusion
For more than a decade, the world has been turning to website design to attract new customers and open new marketing channels.
Ignoring a website design for your business is like destroying the future of your business in no time.
So your plan should include creating a website if you are looking for a good future for your business.
