Cost of setting up an online store: How to reduce the cost in 3 steps
Of course you are wondering about the cost of setting up an online store , Creating an online store is an important step in the world of modern e-commerce.
One of the most important factors that may affect the cost of establishing an online store is the basic pillars of its establishment.
Therefore, in this article, we will review the actual data on the prices of establishing online stores through the company of Engineer ” Mohamed Host “, a digital marketing and e-commerce consultant, and the factors that may affect them.
We will explain how you can plan and determine the appropriate budget or costs for running a successful online store that meets your business needs.
We will also explain what are the elements or factors affecting prices and how to reduce the cost and identify the basic elements.
Whether you are looking for the cost of creating an online store yourself or considering hiring a professional designer, or through a specialized online store design company, we will provide you with valuable, realistic information to achieve your goals at the lowest possible cost.
What is the expense of making an internet based store?
Any online store needs to provide some basic elements in order to set it up and operate it on the Internet.
The availability of these elements is a major factor in determining the cost of creating an online store the way you want it.
There are 3 basic factors or elements that reveal to us how to determine store prices, which we will list together in the following points.
Cost of planning and fostering a web-based store
First, we must divide the store size into 3 levels so that we can determine the cost of creating an online store correctly.
In a simple table, you can learn about the capabilities of each store and the appropriate price according to each e-commerce website on the Internet and according to the prices of Engineer ” Mohamed Host ” Company, a digital marketing and e-commerce consultant.
small
To display some limited products up to 50 products
- Using CMS
- Distinctive professional design.
- Possibility of increasing the site languages.
middle
About 200 products
- Using CMS
- Distinctive professional design.
- Possibility of increasing the site languages.
- Implement some modifications to the site.
- Installing a payment gateway on the website
big
Infinite number of products
- Special programming.
- Implement all customer requests.
- Fully detailed control panel.
- Professional and fast design.
- Installing more than one payment gateway on the site.
- Possibility of increasing the site languages.
These are just the prices for designing e-stores at Engineer Mohamed Host , a digital marketing and e-commerce consultant, or you can use it as a chart for the pricing standard.
Website hosting and domain cost
Website hosting is also a major factor in the cost of creating an online store, as online stores need to host powerful websites on a server with high capabilities.
This is because the online store basically depends on more than 75% of its content on images, which must start loading well and quickly.
The supporting factor here is the server or hosting, so website hosting prices should not be less than or start from $10 for a small online store and $20 for medium online stores, and a large online store should start from $25. These prices are the hosting prices per month.
Marketing and advertising cost
Marketing and advertising costs are an essential part of the cost of setting up an online store.
When building an online store, business owners need to allocate a budget for marketing and advertising.
These aspects are crucial to attracting customers and promoting the products or services offered.
The cost of marketing and advertising includes several points, including:
- SEO Expert .
- Logo and brand design.
- Developing creative content for advertisements .
- Email Campaigns
- Social media promotion.
It is advisable to develop an integrated marketing and advertising strategy, aiming to increase awareness of the online store, increase traffic and convert visitors into customers.
Factors affecting the cost of creating an online store
The cost of setting up an online store is one of the major factors to consider when setting up any online business. The cost of setting up an online store is affected by several different factors.
One of the most important factors is the size and scope of the store. For example, a small store may require fewer features and therefore cost less than a large store that requires more features and a stronger structure.
In addition, the cost of the online store may be affected by the use of the content management system, the design used, the hosting provider, the electronic payment provider, and other privileges required by the store.
One should pay attention to these influencing factors and discuss them with experienced professionals before starting to create an online store.
Store size and number of products
The store size here refers to the number of main and sub-sections within the online store.
The more main and sub-sections there are, the more products will be displayed.
Therefore, we are faced with a medium or large online store, and thus the cost of creating an online store increases.
Technology used in store programming
What is meant here by the technology used is the type of programming, and there are two types.
The first is to rely on one of the content management programs (CMS), including, for example:
Woo commerce – WordPress – Magneto
The second is to rely on special programming through the most popular programming languages.
In both cases, the prices are not far or considered different, and the biggest thing in the form of the cost of creating an online store is the software requests of the site owner.
Programming requests for the site owner
It is well known that the online store has a clear programming form for the main interface and store pages.
Some store owners have additional software requirements that fit their business model.
All additional software requests are a major factor in the cost of setting up an online store.
Ways to reduce the cost of creating an online store
Of course, there are many ways you can follow to reduce the costs of running an online store, including, for example:
- Use an open source content management system instead of developing a custom website.
If you are a beginner in the world of e-commerce, it is better for you to rely on using an open source content management system from the examples I mentioned at the beginning of the article, instead of developing a custom website.
- Search for low-cost web hosting deals.
You can start with shared hosting instead of purchasing a dedicated or cloud server in order to reduce the cost of creating an online store.
- Use free digital marketing strategies.
It is not a good option, but there are many e-marketing strategies that depend largely on using ideas that you can prepare yourself or rely on the work team or use artificial intelligence techniques to reduce expenses.
- Choose your team carefully.
The team working inside the online stores must have sufficient experience to manage this type of sites.
Which in turn enables each individual within the team to provide more than one professional service to the store, thus you can control the cost of creating an online store.
Final tips for successful online stores
E-commerce is not an easy thing because it is a real business and a commercial work that starts from the first day.
Therefore, you must determine all the basic pillars of the business, from the type of products, how to present them, and the type of content on the store.
The method of bringing customers to the site, the budget of advertising campaigns and their types are essential to the success of online stores.
Also, the customer journey within the site from the first entry to the site until the completion of the transaction.
The stages of website development are essential, as well as how to develop and the most important points that you should start developing.
Therefore, you can determine the cost of creating the online store you want yourself, and it will be easy for you to plan to get the store that suits your business.
Frequently Asked Questions
What are the prices of the online store?
The prices of online stores start from $200 and reach more than $2500, depending on the operating factors or main requests, which we explained in this article, and in which we talked about how to reduce expenses in the journey.
How do I start opening an online store?
You can initially determine some important elements, most notably:
the size of the store and the number of products.
The technology used in programming the store.
The type of server or hosting.
Determining the roles of the work team.
How to ship products to customers.
The mechanism for collecting the price of the product.
All of these factors help you open an online store in the right way.
Is creating an online store free?
There are some sites that enable you to create a free online store, but do you think it will be a professional store? Of course not.
If you want to get real profits from online stores, you must follow the correct approach in order to create a professional online store that generates profits for you.